The longevity of beautiful shoes depends on their maintenance.
In order for your shoes to last at least twenty years, we suggest you follow these recommendations.

Day by day
THE RIGHT REFLEXES
The systematic use of a shoehorn is preferable. Indeed, it will facilitate putting on the shoe, will avoid deforming it as well as damaging the counter.
As much as possible, alternate the wearing of your favorite shoes in order to guarantee their longevity. The leather will then be able to air and dry, exclusively on shoe trees, in order to keep the shape of your pairs.
The rule ‘a different shoe a day keeps the aging away’ is very true!
Ideally, we recommend caring for your shoes as described below at least once a month.

Smooth Calf Leather
PAMPERING
With a slightly dampened cloth, clean the surface of your shoes before letting them dry naturally on shoetrees.
Then, nourish the leather with small touches of the same color renovating cream by making circular movements with a clean cloth. Let dry and remove the excess product with a brush in horizontal back-and-forth movements.
Finally, apply a wax that matches the color of the leather and rub your shoes with tights or polishing glove to bring out their shine.
You can also use a cream or a shoe polish of a darker shade to intensify the patina of your shoes.
To take it a step further, you can shoe shine the toe box and the counters of your shoe. To do so, dab your waxed cloth in a drop of water and operate circular movements on the leather. Repeat until you achieve the desired degree of glaze.

Suede Calf Leather
BRUSHING
Cleaning suede calf shoes is pretty straight forward yet necessary every three-four weeks.
Regular maintenance consists of two steps:
In order to protect your shoes from bad weather, it is recommended to waterproof them before the first wear. Aftwerwards, every three/four wears, repeat the waterproofing.
Also, use a brush or horsehair brush and gently rub the surface of the leather. This operation will remove the dust and bring out the nap of the leather to preserve its velvety appearance.